About Us
Five generations of Holloways have farmed on Salisbury Plain. We are proud supporters of native breed farming; to thrive on the exposed grasslands of Salisbury Plain, our native breeds are well adapted to the sometimes harsh conditions. The farm is organic and our pedigree livestock of cattle and sheep are grass fed and extensively reared.
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Since taking over the farm in the 1980s, Pat Holloway has been actively working on the conservation of White Park and Traditional Hereford Cattle breeds. Through successful breeding programmes, both herds have contributed to the improvement of the breeding numbers in the UK. She has also kept a range of rare native breed sheep on the farm, including Castlemilk Moorit, Manx Loaghtan, Portland, Norfolk Horn, Lleyn and Ryeland. Historically we have also kept Suffolk Punch horses as part of an effort to increase breeding numbers as well as Berkshire and Middle White pigs.​​​​
We converted to organic farming, in the early 2000s. We are assessed annually and certified under the Organic Farmers & Growers scheme. We are also certified by Red Tractor Farm Assurance for food safety and animals welfare.
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We farm under the Countryside Stewardship environment scheme, which means we manage the land sustainably, work to improve soil health and support pollinators.​​​​
Salisbury Plain
Salisbury Plain is a vitally important chalk grassland habitat. It is the largest expanse of calcareous grassland in the UK and represents 40% of the resource of chalk grassland in northwest Europe.
Designated a Site of Special Scientific Interest (SSSI) it contains a diverse range of flora and fauna. Owned by the MoD and maintained by the tenant farmers, the grazing of livestock prevents scrub encroachment and enables the wide community of wildflowers and subsequent wildlife to thrive.
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Species of note that can be found on Salisbury Plain include the Marsh Fritillary butterfly, many orchid species' such as Monkey and Burnt-tip and the Devil's Bit Scabious.
Our History
​H. Thomas Holloway was born in 1852. His father was a small builder in the village of West Lavington who decided to take his family to London in 1868. The business succeeded and in 1899 H. Thomas Holloway moved back to Littleton Panell when he bought the a’Beckett Estate at auction.
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In 1905 the village and estate of West Lavington came onto the market and was purchased by Thomas. Although succeeding generations sold off most of the estate the family has farmed the area ever since that time, and we still farm here today.